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JRM Strategy

Case studies

Numbers, not adjectives

We only publish real, client-approved results — so there is nothing on this page yet. The first written case studies are in progress.

Run these five numbers on your own business

What we track for every client

Five numbers decide whether a gym grows

  1. LeadsEvery enquiry, from every source, in one pipeline
  2. QualifiedEnquiries that answered the qualification questions
  3. BookedQualified enquiries with a consultation in the calendar
  4. ShowedConsultations that actually happened
  5. ClosedConsultations that became paying customers

And the four we report on

The numbers most agencies will not show you

Cost per lead

Ad spend ÷ leads

Cost per booked call

The number most agencies won't show you

Close rate

Consultations → paying customers

Return on ad spend

Revenue attributable to the system ÷ spend

When the first case studies are published, each one will show the situation before, exactly what was installed, and the outcome in these numbers.

Get leads without the stress

Book a free 20–30 minute pipeline audit. We’ll show you where enquiries are being lost and the most practical way to fix it, whether we work together or not.

  • A 20–30 minute call — no obligation, no pressure
  • We walk through where your current follow-up loses enquiries
  • You get a clear next step, whether or not we work together

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Ready tofill yourcalendar?

One call. We map where your enquiries are leaking and what it takes to fix it.

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