About us
Founder-led. Built around the numbers that matter.
Jack
Founder, JRM Strategy
Most agencies stop at the lead. JRM Strategy focuses on the full path: enquiry, follow-up, booking, show-up, close, and revenue. That is where fitness businesses usually lose money.
You are not paying for vague marketing activity. You are installing a system you can see, track, and improve — and you deal directly with the person who built it.
I built JRM Strategy for fitness businesses that do not want vague marketing activity. The goal is simple: install the system, track the numbers, and fix the leaks every week.
Drawing the line
What we refuse to do
- Fake guaranteesNo serious operator should promise results they cannot control.
- Holding your accounts hostageYou own your ad account, pixel, page, and data. Always.
- Vague activity reportsYou see leads, bookings, show-ups, and cost per booked call — not impressions and excuses.
- Client-owned ad accounts
- Transparent reporting
- No fake guarantees
- Clear funnel metrics
- Built for local fitness businesses
- Simple enough for your team to use
Get leads without the stress
[PLACEHOLDER — one reassuring line about what booking a call gets them.]
- A 20–30 minute call — no obligation, no pressure
- We walk through where your current follow-up loses enquiries
- You get a clear next step, whether or not we work together
[CALENDLY_URL] — booking calendar embeds here
Until the calendar is live: email or call, and we will come back to you with times.
Email to book a call